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History of Audemars Piguet

The Vallée de Joux, birthplace of Audemars Piguet and cradle of high-end Swiss watchmaking, is an awe-inspiring, ruggedly beautiful region nestled in the Jura Mountains, north of Geneva. The natural resources of the Vallée de Joux – specifically the forests, water, ice and rocks from which iron ore could be extracted, provided the means for the watch industry to evolve and thrive. To this very day, the raw nature of this majestic region with vibrant views of the clear night sky, has served as inspiration for watchmakers. Watch mechanisms are indeed representations of the passage of time as dictated by astronomy, and nature has always inspired the development of time measurement devices.
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Audemars Piguet